Feb 14, 2011

Malaysia Florist Business Online

Malaysia Florist Business Online
Blooming business for couple

Monday February 14, 2011

MALACCA: One is a self-confessed computer geek, and the other a florist.

Together, Lee Yow Chuan, 31, and Ammie Chua, 29, use their talents to boost the sales of their roses for Valentine’s Day.

For Chua, the 26-year-old family business in Jalan Ong Kim Wee here has kept up with the times, accepting online orders from love-struck couples.

A perfect match: Lee and Ammie have boosted sales of roses during Valentine’s Day by using technology to help the family florist business.
A perfect match: Lee and Ammie have boosted sales of roses during Valentine’s Day by using technology to help the family florist business.

She said some 50% of the flower sales from Alice Florists were ordered online.

“They are usually made by those studying or working elsewhere but want to send their wives or sweethearts here flowers to mark the event,” said Chua, who married Lee last year.

The US business management graduate said the online orders were introduced six years ago, with the help of her computer-savvy husband.

Depending on the type and arrangement, she said prices for roses range from RM20 for a single stalk to RM16,000 for a lavish bouquet of 999 assorted roses!

“We had a man who placed an online order for a bouquet of 99 roses, decorated with pearls, for his girlfriend. That cost RM1,600,” she said.

The roses come from Cameron Highlands, with imported ones from Sri Lanka, India, Kenya and China.

This year, the shop ordered over 8,000 stalks of roses, compared to 5,500 last year. -- Star News

Raboni Florist


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